BY MIKE FUSCO
Retail Communication will soon be at the for front for Retailers who are expected to add up to 800,000 seasonal workers to handle the crush of holiday consumers this year. Many will have little experience, limited product knowledge, and no familiarity with store operations. How will they get answers? Through a two-way radio.
Two way radios are a popular tool to improve retail efficiency. With instant communications between management and employees or between security staff, response times can be lessened and profitability improved. With staff spread throughout the facility, common activities such as price checks, cleanups, or inventory related issues tend to tie up more time than is necessary. Equipping security staff with radios allows them to respond more quickly to accidents, disturbance, or theft.
Users: Cashiers, Customer Service, Managers, Salespeople, Supervisors, Floor Clerks, Stock Clerks, Office Clerks, Buyers, Shipping & Receiving, Security and Maintenance.
Benefits for Retailers:
- Increases overall customer service and satisfaction
- Improves restocking and merchandise flow activities
- Provides cashiers with immediate access to co-workers for price checks
- Enables security to swiftly mobilize when responding to a theft
- Enables employees and managers to communicate
- Enables employees to call for help immediately when clean-ups are needed
- Improves coordination when a disturbance, accident or emergency occurs
The size of retail establishments vary from relatively small shops to huge discount stores. Because of this, there isn’t a perfect radio for all scenarios. Small to medium sized stores will be happy choosing a small, lightweight business radio, while larger stores will need a more powerful business radio. Single channel radios are adequate for many situations, but multi-channel models may be helpful if you have several groups that need to have separate communications.
Regardless of which radio is chosen, earpieces are a necessity to prevent the staff from having to remove the radio from their belt while their hands may by busy doing other things. Most productive retailers both small and large as well as Big Box stores are using two way radios and earpieces.